Dating news release

Facebook is adding a dating layer to its main mobile app, CEO Mark Zuckerberg announced today during the company’s F8 developer conference keynote in San Jose, California.

The features are a long time coming for the 14-year-old social network, which has allowed users to broadcast whether they’re single or in a relationship since it first went live in February 2004.

“It’s all about opting-in and making sure that people are really intentional.”As part of that mentality, Facebook Dating doesn’t have a right-or-left swiping mechanism.

Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends.” Facebook product chief Chris Cox took the stage after Zuckerberg to shed more light on the new dating features and to give the audience a tour of the design.

Cox says Facebook will announce more information, including a release date and rollout info for the dating features, later this year following a testing phase.

Some people speculated that Facebook would restrict its dating app features based on a user’s provided relationship status, such as “in a relationship” or “married,” as Zuckerberg introduced the feature by saying it was designed to appeal to users who list themselves as “single.” The company does not appear to be doing that, however, and there is no indication that Facebook is interested in excluding open relationships or other non-monogamous forms of dating from the platform.

The profiles look similar to other mobile-focused dating apps like Tinder and Bumble, with full-page profile photos.

However, Facebook’s take on dating is more community-focused, with integrations for the events and groups you’re a part of on the platform.

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