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Over 25% said autumn was the best time to cheat, while 30% said winter would be ideal for their schedules.

With this information in mind, it should come as no surprise that October is the peak month for men to sign up to Ashley Madison. Ashley Madison signups naturally spike during these months as people look ahead to the approaching autumn and winter season and realize they need a cuddle buddy.

Ashley Madison’s dating experts identified a difference in sexual needs, a sexless marriage, and a loveless relationship as central reasons to cheat.

But they also noted that sometimes cheating comes from a deep-seated emotional need.

They turn to Ashley Madison to discover what else is out there without ending their marriages.

Ashley Madison currently has 54 million dating profiles in 50 countries, and it has collected some surprising statistics on what its members think, feel, and desire as they consider having an affair.

Only 13% felt fantasizing about someone else counted as cheating, and just 16% said keeping in touch with an ex was cheating.

Ultimately, marital dissatisfaction is an issue impacting both political parties, but Republicans seem more susceptible to the fantasy of non-monogamy (infidelity, orgies, and partner swapping) than Democrats are.Approximately 10% of fathers-to-be cheat on their pregnant wives because they said they aren’t having much (if any) sex, and that sexual frustration can lead to infidelity.Men on the site seem much more likely to take the plunge and actually solicit an affair — 44% of men on Ashley Madison said they have had an affair, while just 39% of women said the same.Couples in the city can be surrounded by more opportunities to meet someone new, so naturally it can be harder to resist that temptation to see what else it out there.“We know that these women are coming to our site because we provide a discreet platform for like-minded adults to connect and potentially meet,” Ashley Madison Chief Strategy Officer Paul Keable said.

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